Canada has once again proven its magnetic allure to travellers, securing a coveted spot as one of the Most Desirable Countries in the entire world, according to the prestigious Wanderlust Reader Travel Awards for 2025.
In a global competition that saw more than 4.8 million votes cast by world travellers, Canada proudly took home bronze in this year’s “Most Desirable Country in the World” category. While Japan secured the Gold and Costa Rica the Silver, Canada’s standing at Third Place highlights its widespread appeal, beating out other popular nations like Australia, the USA, and New Zealand.
Shining the brightest for the nation is Alberta, which seized the Gold Award for “Most Desirable Region (World).” The province, home to the majestic Canadian Rockies, shot to the top of the category, demonstrating that its offerings resonate deeply with modern, discerning travellers.
Voters particularly praised Alberta’s unique blend of Spectacular Nature, with the awe-inspiring majesty of the Rockies as a major draw, Culture & Conservation, with readers noting a deeper appreciation for the land gained through exploring with Indigenous guides, and Wildlife Protection, highlighting the commitment of the province’s parks and communities to protecting wildlife and heritage.
This recognition for Alberta, which surpassed global hotspots like Queensland (Silver) and California (Bronze), positions it as a top priority destination for travellers seeking authentic, nature-focused, and meaningful experiences.
“Our readers continue to appreciate the majesty of the Rockies, but they also talk about gaining a deeper understanding of the land by exploring it with Indigenous guides,” states the website.
“Following the devastating wildfires of recent years, they particularly noted how the province’s parks and communities are protecting their wildlife and heritage with care.”
Adding to Canada’s impressive haul, the West Coast gem of Vancouver, B.C., earned recognition in the “Most Desirable City (World)” category, coming in at a respectable fifth place. The city’s famed blend of urban sophistication and easy access to ocean and mountain wilderness proves it’s a major draw for international visitors.
Here is the full list of the world’s most desirable countries, as voted by millions of readers:
- Japan
- Costa Rica
- Canada
- Australia
- Peru
- South Africa
- USA
- New Zealand
- Brazil
- Ecuador
You can find the full study here on their website!