Toronto’s sports scene just got a major boost. Tennis icon Serena Williams has officially joined the ownership group of the Toronto Tempo, Canada’s first WNBA franchise. The move marks a historic moment for women’s sports in the country. Also, it solidifies Toronto’s position as a growing basketball powerhouse.
A New Era for Women’s Basketball in Canada
The Toronto Tempo, set to begin play in the 2026 WNBA season, is already making headlines. Williams joins forces with Larry Tanenbaum, the Chairman of Kilmer Sports Ventures, to bring top-tier women’s basketball to Canada.
With Williams’ investment, the franchise gains not only financial backing but also the influence of one of the greatest athletes of all time.
Williams, who made her professional tennis debut in Canada in 1995, has long been an advocate for women’s sports. Now, she’s bringing that passion to Toronto’s newest team. She is ensuring that the Tempo is built on a foundation of excellence, empowerment, and opportunity.
The Impact of Serena Williams on the Toronto Tempo
Beyond her ownership role, Williams will actively shape the franchise’s brand identity. She is expected to play a key role in designing team jerseys and developing exclusive merchandise collaborations. This hands-on approach will bring a unique blend of sports and fashion to the WNBA’s newest team, further connecting fans with the Tempo.
Williams’ involvement could also boost the team’s ability to attract elite players. With WNBA free agency looming, her presence may make Toronto an appealing destination for top talent looking to join an ambitious expansion team.
The Tempo’s Journey to 2026
The Toronto Tempo will call the Coca-Cola Coliseum home but is also planning to host regular-season games in Montreal and Vancouver, ensuring national reach.
The franchise’s first general manager, Monica Wright Rogers, has been busy preparing for the expansion draft and scouting talent ahead of the team’s debut season.
Williams’ ownership stake is still pending final league approval, but the excitement in Toronto is undeniable. As the Tempo gears up for its inaugural season, fans are already seeing a glimpse of the star-studded future ahead.