“If you think about it, LaCroix is just a virgin White Claw.”
White Claw, the USA-based spiked seltzer, is going north of the border. The viral, low-cal beverage that is flying off the racks in the United States will land on Canadian shelves on Sunday, March 1st. [Featured image: @burtonplacechicago]
The millennial favorite — a cocktail of minimal fruit flavoring, alcohol, and sparkling water — hit the US market in the summer of 2016. By 2018, popularity soared. After it swept the college market — oddly finding its predominant demographic in college “bros” — a viral confluence of fan videos and memes in conjunction with savvy company-run social media, made the drink a media sensation.
A Whiteclaw in one hand, a fully charged juul in the other, a Chainsmokers song coming out of my airpods. My heart is full.
— Ryan Broderick (@broderick) August 1, 2019
Soon the Claw became a fixture at fraternity houses, beach outings, and house parties. Sales drove up to 320% between 2018 and 2019. So much so that in September of 2019, the nation virtually sold out — inciting a country-wide panic.
— Toast (@McToastToast) July 31, 2019
As said, White Claw is a sparkling, fruit-flavored hard seltzer. It comes in black cherry, natural lime, mango, raspberry, ruby grapefruit, and pure hard seltzer. White Claw is packaged in slim white 12-oz cans. Each can of Claw is 5% alcohol with 100 calories and a mere 2 grams of carbs.
On March 1st, Toronto will be able to see what the buzz is all about. Hopefully the Pink Whitney comes next.